Leo

Thailand’s No. 1 beer. For decades Leo has been the nation’s symbol of good time. Launched in 1998 this easy-to-drink beer has steadily grown in popularity and become a beloved brand for both locals and tourists.

The Challenge

Rejuvenate the brand image to keep its relevance with a new generation of beer drinkers, being mindful not to alienate current consumers.

The solution

The primary focus of the rebranding initiative was to breathe new life into the outdated leopard icon associated with the brand.
A hyper-realistic illustration featuring a younger, more confident leopard was meticulously crafted for a contemporary look. Recognizing print limitations, a simplified version was created for use on primary packaging, aligning seamlessly with the graphic style prevalent in the beer category.