Drum
A whisky created specifically for the Indonesian market. Drum is oak aged, smooth, elegant and uses high quality ingredients, at a competitive price. A premium Balinese whisky that’s a fair match to several imported competitors.
The Challenge
Drum has lost its relevance and connection to the Indonesian people, by failing to evolve with its loyal consumer base.
The solution
Batik became the inspiration, a traditional pattern that is ingrained into Indonesian culture. Representing heritage, craftsmanship and quality. These values are also associated with Drum whisky.
