HUDA

Vietnam is a country of beer lovers, however there isn’t a national beer brand. The market is divided into three regions, the north, south and central. Huda is the beer of the central region.

THE CHALLENGE

Huda wanted to refresh and modernise to help strengthen its brand position as the Pride of Central.

THE SOLUTION

Each of Huda’s brand assets was recrafted and simplified. The iconic brand mark was redrawn to have stronger standout on pack. The brand shape which is inspired by the ancient architecture of the citadel in Hue, added consistency across the master brand and sub brands.