Rockpool

Rockpool offers a calming experience of the sea, without the struggle for survival. And yet every so often a cold wave will wash over, and with it a refreshing reminder – nothing can tame the ocean.

The Challenge

Create a rum brand to stand out from the start, breaking category norms that are filled with classic Caribbean cues of ships and pirates.

The solution

Rockpool interprets rum’s nautical beginnings in a brand new way, taking inspiration by the colours, textures and patterns found in nature. The outcome is a refreshing modern design, carefully crafted to represent the progressive personality of this new to market small batch rum.