SILVER KNIGHT

Boon Rawd Brewery’s first venture into the spirits category. Partnering with some of Scotland’s artisanal distillers and leveraging their distilling expertise they wanted to launch a premium, authentic, aged Scotch whisky tailored to the Thai consumer’s taste.

THE CHALLENGE

Create an authentic whisky brand including name, brand identity, and packaging which includes bottle structure, label and outer cartons.

THE SOLUTION

‘Silver Knight’ became the brand name as it was the easiest for Thais to pronounce and understand. The knight on striding horse back became the visual metaphor for this new venture, striding into a new future. The shield shape label was layered and crafted with whisky design cues to add authenticity. The dark blue and silver colour palette added that premium touch. The unique oval bottle structure allowed for a larger front face surface area to give better standout on shelf.