Singha

Singha is Thailand’s original and first beer. Established in 1933, Singha is celebrating 90 years of brewing expertise.

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The Challenge

To commemorate this landmark achievement Singha wanted to launch a retrospective of their packaging design without simply reproducing the old labels.

The solution

We took a deep dive into the brand’s archives to study their historical packaging. The Singha icon became the obvious and most distinctive brand asset to hero. Each Singha icon was recreated based on old images, its evolution is tracked through the years on the new limited edition cans.