VIVA COSTA

Viva Costa is about escapism. Sip on an ice cold, refreshing cocktail and be transported to a vibrant beach bar in Havana or an isolated beach on the coast of Mexico.

THE CHALLENGE

Create a new brand of low alcohol RTDs with a wide range of flavours, the brand seeks to give the experience and taste without the high prices associated with cocktails and long drinks.

THE SOLUTION

A destination in glass became the creative idea. Every cocktail has a unique glass and a unique provenance story. Creating an element of discovery within the cocktail glass, we combined the coastal scene with the ingredient. Whether it be a Mexican beach scene with a lime sunset or a chilled Havana beach vibe under a mint leaf palm tree.