Zirca
First launched in 2010, Zirca is a range of fruit flavoured liqueurs. The name is a play on the word ‘circus’, relating the bartender to the ringmaster.
The Challenge
The original design was uninspiring. Referencing the circus of the past, a design bartenders were reluctant to showcase behind the bar.
The solution
Taking inspiration from the quirky and imaginative shows of the Cirque du Soleil, we created a surreal world for Zirca. Bringing the brand into the modern world and beyond. Each label becomes a performance, combining the flavour of the fruit liqueur and the acrobatic feats on stage. The result is a contemporary, bright, dynamic and unexpected design.
